No E-mail Etiquette Training?

I read a recent study that reflected 60-70% of businesses do not offer any sort of E-mail Etiquette Training! No wonder so many employees, customer service reps and business owners themselves seem to not realize the importance of proper practices.

In business, on or off-line, impressions are everything. Think about it... off-line you notice what people wear, how they present themselves, the quality or lack there of in regard to their business cards.

The very same applies online. As an example, if you e-mail in one liners, do not spell check, do not use proper sentence structure or lack basic grammar, how do you think that reflects on you and your business? Not good.

I've worked with all kinds of professionals over the years, some unfortunatley assuming they are more professional than they actually are. All too often these folks come off as terse, demanding, rude, uneducated and lazy simply because they are either not aware of or choose not to practice proper E-mail Etiquette. Some to the point where their e-mails are so unprofessional that I wouldn't consider returning the favor and doing business with them.

E-mail Etiquette isn't brain surgery. It is simply a set of basic skills, considerations and courtesies every business, business owner and employee needs to be aware of and practice to ensure their business thrives both off and online.

Why are folks so resistant to something that can do nothing but add a positive shine to their business? Because they are not aware of the importance of E-mail Etiquette in their branding efforts. Yes, branding. Everything you do related to your business can affect your branding. How you e-mail is part of that process.

A great starting point for any internal training program is my article Business E-mail Basics.

"There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified
by these four contacts: what we do, how we look,
what we say, and how we say it."
- Dale Carnegie (1888-1955) American Educator