Wednesday, May 31, 2006

To Whom It May Concern

I get a several e-mails each day through my NetManners.com and TheIStudio.com sites addressed To Whom It May Concern. For the most part my sites are so me -- TheIStudio.com has my image on every single page. At both sites with a click or two you would know that Judith is the one behind the site and the person who you will be addressing when you e-mail with a question or inquiry.

When you e-mail a site, make the effort to look for who to contact by name. "To Whom it May Concern" tells me you are not concerned about who you are contacting. You just want the information you want or to get your pitch in front of anyone. That certainly doesn't make a positive impression.

Add to that the "Dear Sir" e-mails I get in my inbox and very quickly I can determine the serious inquiries from those who just want what they want from me (an answer, an opinion, advice, or for me to use their services). So, don't make that mistake. If you cannot find a name a simple "Hello" will be much more welcoming than a To Whom It May Concern reflecting you actually have no concern other than yourself.

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