How to Handle Errors in Mailings

We are only human. I've yet to run into anyone who is perfect or never makes a mistake. Over the years, I've lost count of the number of mailings I receive where the link contained within is either "404 Not Found" or does not take me to where the e-mail stated it would.

This is generally due to the sales folks not double-checking with the tech folks to make sure that they are ready for customers to be sent to the new page, survey or information that the e-mail mailing is promoting.

What is one to do when they find that they have prematurely sent out an e-mail to a not yet ready URL? Easy... Send a short and sweet follow-up and humbly apologize for the oversight and include either the correct URL or repeat the Web site address that you have now checked is up and running.

Whenever you make mistakes, acknowledging their existence and correcting the situation promptly will make your error seem less consequential.

Experience is the name everyone gives to their mistakes.
Oscar Wilde (1854 - 1900),