This is a topic onliners struggle with. When to use a signature file, what should it say, and how do you determine the best use of your signature file.
One issue in particular that has come up lately, is using your info-packed "ego-sig" signature file on every single e-mail you send. Not necessary!! If I am e-mailing back and forth with you I really don't need to see that at the bottom of every response. Switch to a more basic sig file after the first couple of back and forths.
Also, for those who already have your information or for friend and family members -- no need to include all that blah-blah-blah about you anyway. What you do is have different signature files for different situations. I've lost count of the number of signature files I have! I name each for the specific way I desire to sign-off in any given situation. Did you catch that? Sign-off?
Yep! You can include your sign-off and your name in your signature file! That way you only have to be concerned about the content of your e-mail then all you have to do is choose which sig file you want to display.
For friends and family, mine is just Love, and my name. Then, I have a bunch of various business sigs depending on whom I am e-mailing, why, the level of formality I want to set or what promo I have going at the time. The more sigs the better!
Forwarding business associates who know you an e-mail with your ego-sig at the top without comment as to why you are forwarding is plain old lazy. Talk about reflecting a lack of tech savvy -- or is it your title you are bragging about? Neither perception is a good one. Take the time to write a comment about why you are forwarding and have your signature follow -- an abbreviated version for those who you e-mail on a daily basis will do just fine.
Be sure to review my article: Dos and Don'ts of Signature Files
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