Many times e-mails don't get through to their intended party because they are spammy. Meaning that there are elements in the e-mail that are spam-like and typical of what spammers do when sending their unasked for junk.
Many onliners and businesses alike when sending out e-mails or in-house created newsletters, neglect to take into consideration these issues which can deny their e-mail the best chance of being received.
Typical things such as word choice and formatting of the To:, From: and Subject: fields as well as the body of your message can unknowingly have elements that cause delivery problems. Becoming aware of what you shouldn't be doing can increase your receipt rate exponentially.
I have an article on the subject: How To Avoid Looking Spammy! and you can copy-n-paste your e-mails/newsletters into ProgrammersHeaven.com Spam Checker to see how spammy you really are so you can correct any potential problems.
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